| Welcome || 2004 Conference Info || Schedule || Registration || Vendor Info || Vendor List || Thanks |
Wednesday, February 19, 2003 |
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Workshop space is limited. Pre-registration is required.
Added Value - Creating an Aromatic Dried Herb and Everlasting Flower Wreath
Maria Price, owner of Willow Oak Flower and Herb Farm, Severn, Maryland will give a hands-on demonstration workshop to create an Aromatic Dried Herb and Everlasting Flower Wreath. All of the materials used to create a 10” wreath are grown in her demonstration gardens at her farm and can be easily grown on any Maryland Farm
Cost: $30.00
Road Map to Financial Security - Estate Planning and Retirement
Joanne Hamilton and Diane Rowe are Family Consumer Science/Financial Management Educators with the University of Maryland Cooperative Extension. They will present a hands-on program that will walk the participant down the roadway of finances toward a secure future.
Cost: $30.00
Opportunities to Make Money -- May Cost More Than You Think!
Bruce Stone and Ron Saacke from Virginia Farm Bureau will cover business liabilities and risk management for direct farm market activities. Learn what your business needs to know from apple picking to hay rides to petting zoos.
Cost: $30.00
7:00 - 9:00 pm - Roundtable Discussion
Thursday, February 20, 2003 |
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Tour 1 -- 7:45 am departure, Catoctin Mountain Orchard, Baugher’s, Weber’s Cider Mill Farm, Boordy Vineyard
Tour 2 -- 8:00 am departure, Weber’s Cider Mill Farm, Tom Reynolds, Baugher’s, Catoctin Mountain Orchard
Tour 3 -- 8:15 am departure, Baugher’s, Tom Reynolds, Ethnic Market, Weber’s Cider Mill Farm
Dress casually to enjoy a day of tours, entertainment, education and fun. Box lunches and beverages will be provided.
| 8:00 - 9:30 p.m. Ice Cream Social (included in registration fee). Get a chance to make your own sundae and mingle with Direct Marketers |
Friday, February 21, 2003 |
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| 8:00-9:00 am | Registration | ||||
| 9:00 - 9:30 | Welcome: Dr. Tom Fretz, Dean of College, AGNR and Robert Halman, Assistant Secretary of Agriculture, MDA | ||||
| GIFT SHOP | CUSTOMER SERVICE | ENTERTAINMENT | PLANNING A MARKET | $UPPLEMENTING MARKET $ALES | |
| 9:30-10:30 | Gift Shop Basics Mike Delano, Country House |
To Catch a Thief: Honest Ways to Deal With Customer and Employee Theft John Muzzi & Barry Katz, Wexford Group |
Entertainment to the Max Lynn Graves, Graves Mt. Lodge, VA |
Market Construction: Trials & Tribulations Scott Brown, Browns Market PA |
Adverti$ing Dollar$ Well $pent Fred Funk, Entrepreneur |
| 10:30-11:30 | Tracking What's Hot Carole Baylor Hamn, Country Cupboard PA |
Country Critters Should Not Cage You In Jay Milburn, Milburn Orchards |
From Farmers' Markets to Restaurants Elizabeth Beggins, Pot Pie Farm |
$elling Organic at Tailgate Markets and More Jack & Becky Gurly, Calvert's Gift Farm |
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| 11:30-1:30 | Lunch (on your own) and Trade Show Opens | ||||
| 1:30-2:30 | Marketing YOUR Attractions Kathy Mcgruder, Queen Anne's County Dept. of Business & Tourism |
Mentoring- Educating Employees Michelle Wright, Wright's Market |
Are Balloons and Birthdays in Your Future? Yvonne Kronlage, Liliput Lane |
Market Design From Lights to Layout Charles Wright, Wrights Market |
Herb$ are Hot in the Market Place Steve Hirshfeld, Hillcrest Nursery |
| 2:30-3:30 | Tracking What's Hot Carole Baylor Hamn, Country Cupboard PA |
To Catch a Thief: Honest Ways to Deal With Customer and Employee Theft John Muzzi & Barry Katz, Wexford Group |
Farm Markets as Town Events Donna Dunay, Virginia Tech |
Let the Computers Do the Work Susan Schoenian, Extension Educator, MCE |
So, You Thought Eggplants Were Only Purple & Other Ethnic Vegetables Stephan Tubene, MCE Extension Specialist |
| 3:30-4:30 | Gift Shop Basics Mike Delano, Country House |
Country Critters Should Not Cage You In Jay Milburn, Milburn Orchards |
Putting it all on Paper-Business Planning Ben Beale, Extension Educator, MCE |
Are You Hungry? $pecial Food$ to Draw Customer$ Pam Mount, Terhune Orchards NJ |
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| 4:30-6:30 pm | Trade Show | ||||
| 6:30-8:30 pm | Network & Nibble Fiesta (Olé) & Silent Auction | ||||
Saturday, February 22, 2003 |
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| 8:00-2:00 | Visit Trade Show & Network | ||||
| 8:00-9:00 am | STATE MEETINGS (your chance to stay involved with your state’s direct farm market association) |
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| AGRI-TOURISM | BEHIND THE SCENE | SETTING UP A MARKET | PLANNING A MARKET | $UPPLEMENTING MARKET $ALES | |
| 9:00-10:00 | Becoming a Destination Stan Brown, Browns Market, PA |
How Far Are You Willing to Go For Your Customer? Dr. Memo Diriker, Salisbury University |
Creating Displays That Fly Out the Door Vanessa McCutcheon-Smith, McCutcheons Apple Products. |
Market Design From Lights to Layout Charles Wright, Wrights Market |
Blooming Flower$ + Tailgate Markets = More Buck$ Dave Lines, Dave Lines Cut Flowers |
| 10:00-11:00 | Dinner in the Garden Beverly Morton Billand, Patowmack Farm - Dinner in the Garden LLC |
How Far Are You Willing to Go For Your Customers? Panel of Farm Marketers: Les Richardson, Judy Harlan, Ronnie Lee |
Equipment Roundup Aaron Aguirre, Universal Debit & Credit Corp. |
Is a Greenhouse in Your Future? Carrie Engle, alley View Farms |
A Bouquet of Flowers to Nibble? How to Entice Customers Bob Russell, Custom Grower |
| 11:00-1:00 | Lunch (on your own) and Visit Trade Show | ||||
| 1:00-2:00 | N is For Nutrition Lisa Lachenmyer, Extension Educator, MCE |
Selling vs Marketing Dr. Memo Diriker, Salisbury University |
Festival Fever Todd Butler, Butler’s Orchard |
Jumping Into a Market Gordon Johnson, Delaware Cooperative Extension |
E-Tailing to $uit Your Business Ronnie Lee and Milburn Orchard |
| 2:00-3:30 pm | Brags & Blunders (Bring stories, pictures, and slides of your brags and blunders for a chance to win a $100 prize) |
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