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Conference Schedule

Wednesday, February 19, 2003
Workshops 1pm-4pm

Are you ready to follow the winds of change?

Workshop space is limited. Pre-registration is required.

7:00 - 9:00 pm - Roundtable Discussion

Thursday, February 20, 2003
Tours

Are you ready to follow the winds of change?

Baugher’s
Celebrating over 50 years Baugher’s farm market, pick your own orchard, cider mill, scratch bakery and family restaurant is open year round. Baugher’s offers homemade apple butter, apple cider and applesauce. The restaurant is known for its homemade ice cream and fresh baked pies. The orchard produces a wide selection of pick your own and already picked fruits. The farm market has a wide selection of items for every season of the year.

Boordy Vineyards
Maryland’s oldest family-run winery is located in the Long Green Valley area of Baltimore County. The vineyard has produced its award winning wines since 1945. The 230-acre vineyard has a collection of 19th century farm buildings and plays host to tours, wine and music events. The vineyard also has a wine shop and is available for private events.

Catoctin Mountain Orchard
Owned and operated by the Black family, Catoctin Mountain Orchard offers fresh fruit, vegetables, jams and jellies ten months a year. The Black family grows a wide variety of pick your own fruit including cherries, blackberries and blueberries. The Catoctin Mountain Orchard also has fresh baked pies and home canned peaches and plums.

Ethnic Market
The tour will be visiting an ethnic market located on Reisterstown Road and serving Baltimore’s ethnic community.

Tom Reynolds
Reynolds’ farm has a roadside stand and also raises and processes turkeys for the holiday season. Customers can place orders at local farm markets for fresh Thanksgiving turkeys.

Weber’s Cider Mill Farm
Weber’s is a third generation farm market located in suburban Baltimore County. The market features a country bakery, a gift shop, a cider mill, and local produce. Weber’s also offers pick your own apples and fall activities such as scarecrow making and straw bale maze. Weber’s is open from Easter to New Years.

Dress casually to enjoy a day of tours, entertainment, education and fun. Box lunches and beverages will be provided.

8:00 - 9:30 p.m. Ice Cream Social (included in registration fee). Get a chance to make your own sundae and mingle with Direct Marketers


Friday, February 21, 2003

Are you ready to follow the winds of change?

8:00-9:00 am Registration
9:00 - 9:30 Welcome: Dr. Tom Fretz, Dean of College, AGNR and Robert Halman, Assistant Secretary of Agriculture, MDA

GIFT SHOP CUSTOMER SERVICE ENTERTAINMENT PLANNING A MARKET $UPPLEMENTING MARKET $ALES
9:30-10:30 Gift Shop Basics
Mike Delano,
Country House
To Catch a Thief: Honest Ways to Deal With Customer and Employee Theft
John Muzzi & Barry Katz,
Wexford Group
Entertainment to the Max
Lynn Graves,
Graves Mt. Lodge, VA
Market Construction: Trials & Tribulations
Scott Brown,
Browns Market PA
Adverti$ing Dollar$ Well $pent
Fred Funk,
Entrepreneur
10:30-11:30 Tracking What's Hot
Carole Baylor Hamn,
Country Cupboard PA
Country Critters Should Not Cage You In
Jay Milburn,
Milburn Orchards
From Farmers' Markets to Restaurants
Elizabeth Beggins,
Pot Pie Farm
$elling Organic at Tailgate Markets and More
Jack & Becky Gurly,
Calvert's Gift Farm
11:30-1:30 Lunch (on your own) and Trade Show Opens
1:30-2:30 Marketing YOUR Attractions
Kathy Mcgruder,
Queen Anne's County Dept. of Business & Tourism
Mentoring- Educating Employees
Michelle Wright,
Wright's Market
Are Balloons and Birthdays in Your Future?
Yvonne Kronlage,
Liliput Lane
Market Design From Lights to Layout
Charles Wright,
Wrights Market
Herb$ are Hot in the Market Place
Steve Hirshfeld,
Hillcrest Nursery
2:30-3:30 Tracking What's Hot
Carole Baylor Hamn,
Country Cupboard PA
To Catch a Thief: Honest Ways to Deal With Customer and Employee Theft
John Muzzi & Barry Katz,
Wexford Group
Farm Markets as Town Events
Donna Dunay,
Virginia Tech
Let the Computers Do the Work
Susan Schoenian,
Extension Educator, MCE
So, You Thought Eggplants Were Only Purple & Other Ethnic Vegetables
Stephan Tubene,
MCE Extension Specialist
3:30-4:30 Gift Shop Basics
Mike Delano,
Country House
Country Critters Should Not Cage You In
Jay Milburn,
Milburn Orchards
Putting it all on Paper-Business Planning
Ben Beale,
Extension Educator, MCE
Are You Hungry? $pecial Food$ to Draw Customer$
Pam Mount,
Terhune Orchards NJ
4:30-6:30 pm Trade Show
6:30-8:30 pm Network & Nibble Fiesta (Olé) & Silent Auction


Saturday, February 22, 2003

Are you ready to follow the winds of change?

8:00-2:00 Visit Trade Show & Network
8:00-9:00 am STATE MEETINGS
(your chance to stay involved with your state’s direct farm market association)

AGRI-TOURISM BEHIND THE SCENE SETTING UP A MARKET PLANNING A MARKET $UPPLEMENTING MARKET $ALES
9:00-10:00 Becoming a Destination
Stan Brown,
Browns Market, PA
How Far Are You Willing to Go For Your Customer?
Dr. Memo Diriker,
Salisbury University
Creating Displays That Fly Out the Door
Vanessa McCutcheon-Smith,
McCutcheons Apple Products.
Market Design From Lights to Layout
Charles Wright,
Wrights Market
Blooming Flower$ + Tailgate Markets = More Buck$
Dave Lines,
Dave Lines Cut Flowers
10:00-11:00 Dinner in the Garden
Beverly Morton Billand,
Patowmack Farm - Dinner in the Garden LLC
How Far Are You Willing to Go For Your Customers?
Panel of Farm Marketers:
Les Richardson, Judy Harlan, Ronnie Lee
Equipment Roundup
Aaron Aguirre,
Universal Debit & Credit Corp.
Is a Greenhouse in Your Future?
Carrie Engle,
alley View Farms
A Bouquet of Flowers to Nibble? How to Entice Customers
Bob Russell,
Custom Grower
11:00-1:00 Lunch (on your own) and Visit Trade Show
1:00-2:00 N is For Nutrition
Lisa Lachenmyer,
Extension Educator, MCE
Selling vs Marketing
Dr. Memo Diriker,
Salisbury University
Festival Fever
Todd Butler,
Butler’s Orchard
Jumping Into a Market
Gordon Johnson,
Delaware Cooperative Extension
E-Tailing to $uit Your Business
Ronnie Lee and Milburn Orchard
2:00-3:30 pm Brags & Blunders
(Bring stories, pictures, and slides of your brags and blunders for a chance to win a $100 prize)


For more information, contact Virginia Rosenkranz.